Wow, Scarlett Johansen is wearing Prada?! I should wear Prada! Wait, where do they sell Prada? Not at Target; not at the mall, whelp I'm all tapped out then. Wait, a Prada bag is $4,500?! I will never make that much disposable income in MY LIFE.
And no they don't need to advertise to the rich either because the rich only shop by dollar signs. If they see that something is expensive they will buy it. period. (That was 3 periods in a row, if you didn't notice)